The new Dior Homme fragrance is as refreshing as it is familiar

If it ain’t broke, don’t fix it. That’s
 the mentality Dior Homme brought to 
its newly-imagined cologne, leaning 
into a modern iteration with more of the 
woody and gutsy elements. A few spritzes 
and you’re diving into a deep, sophisticated feeling without losing the sort of freshness 
you need in an everyday fragrance. Need 
an endorsement? Just ask Robert Pattinson:
 “you don’t really notice you’re wearing a fragrance at all,” says the Batman actor and long-time ‘face’ of Dior Homme.

Photography: Efraim Evidor. Set design: Tabitha Jane Glaysher.

Tasked with creating ‘a portrait of the modern man’ Dior perfumer Francois Demachy has gone full wood.

“The signature of this composition is an overdoes of sensual woods,” he says. “The new Dior Homme gets straight to the point; it claims a frank, solid simplicity. Appealing, but conceals 
an enveloping softness.”

Dior’s sophisticated scent has quickly become a office-desk favourite at Esquire, and not just it’s enveloping warmth and building intensity – the vessel that holds this potent-potion slaps just as hard as the scent itself. Agressive in its minimalist, angular shape, Dior Homme Eau de Toilette is a dichotomy of tough sculpted-block and delicate glass-crystal. Tres chic, indeed. 

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