Hermès has unveiled its first online store in the UAE and Saudi Arabia.
The move comes as more and more luxury shoppers take to the web to purchase goods usually reserved for in-person visits to the boutique.
The store is available in both the UAE and Saudi Arabia, and Hermès designed the online store in the same way it would at raditional one. You get the same ambiance, window displays, products, services and narratives.
The online store actually makrs the Parisian brand’s introduction to Saudi Arabia, and bolsters Hermès three stores in the UAE.
The website is full of Hermès content, including films, photographs and articles on products and the brand’s rich history. You can also learn what goes into making your favourite Hermès products, including stories behind the objects, artisans, workshops and even the materials theya re made from.
New content is scheduled to go live regularly, with the aim to educate and enteratin customers.
You can check out the UAE store here and the KSA store here.
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