Louis Vuitton has unveiled its Men’s Spring-Summer 2026 formalwear Campaign, with England and Real Madrid star Jude Bellingham taking centre stage. A Friend of the House, Bellingham’s sharp style credentials have made him a modern icon both on and off the pitch, perfectly aligning with Pharrell Williams’ vision of dandyism and individual expression in menswear.
The campaign highlights standout pieces from the SS26 collection, ranging from timeless businesswear to refined evening attire. Bellingham is seen in workwear-inspired suits and classic silhouettes, reimagined for today’s modern gentleman. This season introduces fresh essentials in tones like marine blue patina, designed with sophistication and ambition for business, leisure, and special occasions.
Accessories take the spotlight too, with leathergoods from the newly reimagined LV Aerogram line. Featuring softer lines, understated signatures, and supple waxy calf leather, the collection includes updated Boarding Messengers, Duo Pouches, and the classic Keepalls.
A mix of rich materials and expert craftsmanship defines the collection – an ode to tailoring, savoir faire, and modern elegance. As Bellingham demonstrates, this is a wardrobe made for travel, business, and the big occasion.
The Men’s Spring-Summer 2026 collection will be available in Louis Vuitton stores from 28 August 2025.