Hugo Boss has unveiled Chris Hemsworth as the brand’s new international face for its worldwide fashion campaigns.
The Marvel-universe actor is no stranger to the collaborations with the fashion brand having been a central part of the Boss Bottled fragrance’s marketing since 2017.
Hemsworth “exemplifies a balanced lifestyle” the brand said via a statement, before elaborating that the expansion of the previous collaborations with the Thor actor “provides a globally consistent Boss brand image that will connect various product lines.”
Commenting on the role of the new global ambassador, Hemsworth said, “I’ve been a huge Boss fan for a long time, so I’m really happy to represent the brand’s collections as a global ambassador. Our partnership for the past few years has been absolutely brilliant. I’m thrilled to be working closer with the Boss team.” he said.
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