In 2018, the male fitness industry is at its most lucrative, and the pressure is on for us men. But whether you’re a card-carrying spornosexual, an exercise enthusiast or simply want to shake off the armchair warrior stigma, we’ve got all bases covered.
For those looking to hone and tone, or simply to take your first steps into fitness, get yourself down to The Esquire Townhouse. We wanted to present a more holistic approach to wellness this year, which is why we’ve once again partnered with Technogym to do just that.
Far more than a treadmill-maker (although, it does make some very nice ones) Technogym is a full-service Wellness Company. It kits out personal and professional gyms, and its brand new app lets users track their fitness from workout to workout.
More important – to us anyway – Technogym is showcasing its wares at The Esquire Townhouse. You can expect to find some of the most beautifully-designed fitness kit on the planet, along with a bevy of personal trainers that will guides guests of the Townhouse how to use it. But that’s not all.
We’re going to be putting on a special masterclass during one of the days, all of which will be filmed for posterity. So stay tuned for that.
And don’t worry if you can’t make it down to this year’s Townhouse event. You’ll be able to follow along with all that and more via our social media channels.
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At the Esquire Townhouse, the Middle East’s leading men’s brand comes to life over three days of activations, talks, masterclasses, fitness sessions and private dinners, all held within in a jaw dropping, AED60 million private mansion. Throughout the days invited guests can walk into the world of Esquire, with real-life access to the leading voices in style, sport, tech, travel, food and film.
