Here’s a realistic car question: if you could have one car that was equal parts practical, stylish, sporty and has a legendary car lineage, how long would it take you to put down payment on it?
The good news; that was a rhetorical question. The better news? We’re going to have a few of those cars at this year’s Esquire Townhouse, courtesy of Alfa Romeo.
Alfa Romeo has long stood for Italian prowess, and we’re glad it will be showcasing that during The Esquire Townhouse. As a headline sponsor of our event, Alfa Romeo will be bringing elements of its world-famous museum to Dubai, letting guests explore the marquis’ vast history themselves.

Not only that, but Alfa Romeo will be bringing out members of its creative team. We’re going to be exploring not just what makes t’s he brand Italian heritage so special, but how Alfa Romeo has managed to evolve over its more than 100-year history.
More than any other automotive brand, Alfa Romeo makes cars for their drivers. Testament to that heritage is the fact that Alfa has more trophies on the track than its competitors). Further testament to that fact is that its new breed of motors matches sleek exteriors and interiors, with that all important Alfa Romeo performance under the hood. And this year guests will get to experience everything that makes an Alfa Romeo so special, themselves.
In partnership with Gargash Motors, Alfa Romeo will be letting Townhouse visitors test drive Alfa Romeo cars on The Palm Jumeirah. It’s an excellent way to get a small taste of this legendary automotive marquis direct from the event.
Of course, you’ll be able to follow along with all that and more via our social media channels.
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At the Esquire Townhouse, the Middle East’s leading men’s brand comes to life over three days of activations, talks, masterclasses, fitness sessions and private dinners, all held within in a jaw dropping, AED60 million private mansion. Throughout the days invited guests can walk into the world of Esquire, with real-life access to the leading voices in style, sport, tech, travel, food and film.