Apple has jumped into the ‘finding things’ game, with its new AirTags. These dinky little white pucks (about the size of a dirham coin) use Ultra Wideband Bluetooth technology to communicate with any Apple device within 100 meters – using those devices to pinpoint its exact location. The result is the ability to track pretty much any item attached to an AirTag, to within a few inches.

The tags come with a built-in speaker (which will play sounds when in search mode) as well as a user-replaceable battery which will need swapping out once every 12 months. In typical fashion, Apple has furnished its AirTags with a range of accessories.

You can stick them in everything from key rings and bag loops, to iPhone cases and luggage. There’s even a line of luxury Hermès accessories, fresh from the brand’s hand-made Hericourt manufacture in France.

And in an industry first, AirTags actively discourage misuse: Apple devices can knowingly detect if someone has slipped a tracker onto your person, letting you find and disable it if need be.

Apple’s AirTags start at AED 130. They are available now.

If you want an AirTag Leather Key Ring, which doesn’t have its own AirTag in it and is just a key ring, they are AED 159. The Airtag Leather Loop is another AED 169. The AirTag Loop, which is the same but not leather, is AED 129.

Apple is also collaborating with luxury brand Hermès to bring the AirTag Hermès, handcrated leather accessories that include a Bag Charm (AED 1,199), Key Ring (AED 1,399), and Luggage Tag (AED 1,799). Hermès accessories come with a custom-engraved AirTag based on the brand’s iconic Clou de Selle signature.