Saudi Arabia’s Red Sea Project puts sustainability at its core

Located on Saudi Arabia’s untapped west coast, The Red Sea Project is home to some of the most diverse and unique natural environments in the region.

A vast archipelago of more than 90 islands, mountain canyons, dormant volcanoes and ancient heritage sites populate the 28,000 km² expanse of pristine land—and all will be accessible for the first time for holidaymakers by the end of 2022.

Much more than just an exclusive, world-class, tourist destination, The Red Sea Project is a bold, brave and brilliant new endeavour that by 2030 will offer approximately 50 hotels and 1,300 residential properties. What makes it even more remarkable is that the Project is being designed from the ground up with the vision to create new industry standards beyond what we understand today as sustainability.

Realizing that current sustainability standards are simply not good enough, The Red Sea Development Company is implementing regenerative development techniques that will allow it to become a standard-bearer in luxury ecotourism.

With aims to be one of the first global destinations to demonstrate this approach, the company plans to go beyond zero-impact and conservation, in order to push for regeneration. Its mission is to regenerate life and help enhance and expand the destination’s ecosystem for guests to enjoy today and in the future.

To ensure its trailblazing vision, The Red Sea Development Company has aligned its approach with the United Nations Sustainable Development Goals (SDGs) to ensure that it is meeting and exceeding international standards.

As a base level this includes a commitment to 100 percent renewable energy and carbon neutrality, as well as a ban on single-use plastics, circular waste management, green mobility and sustainable food production.

Implemented correctly, the Project will enhance the area’s biodiversity by introducing initiatives that include the protection of animals and repopulation of coral reefs.

Using next-gen tech to support its efforts to produce a regenerative tourism project, research is already being conducted to explore 3D coral printing technology, which will boost coral populations around its islands, positively impacting local marine ecosystems.

A central pillar to Saudi Arabia’s Vision 2030, The Red Sea Project is already laying the foundations to become the world’s most unique and ambitious regenerative tourism project.

For more information: Rebecca Cousins, PR Associate Director, +966 (0) 530684732. theredsea.sa/en

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