Apple wants to showcase emerging music talent in the Middle East

Apple Music has unveiled a ‘New Artists: Middle East’ Playlist chocked full of hot new artists from the region.

The playlist showcases emerging talent from across the Middle East, across a variety of genres and musical backgrounds.

Artists include Lebanese singer/songwriter Bea Kadri, who thinks it’s a step in the right direction for music in the region. “I discover a lot of new artists and listen to my favorites on Apple Music, so I can only hope that by exposing my music to new listeners on the platform, it speaks to them in a special type of way and sets the mood for certain moments of their days. It’s a unique bond that your platform facilitates between artist and listener.”

“There’s definitely been major shifts happening in the music scene in the Middle East! There are more artists breaking boundaries in the region, experimenting with their sounds and releasing fearlessly and confidently. I’m very excited to discover more talent and amazing music through the ‘New artists: Middle East’ playlist,” says Bea.

Kali-B and Ntitled are two young artists that have come together to produce their first album, ‘Can I get a Minute?’. They are pleased that Apple is helping showcase new talent, “platforms like Apple Music are allowing talent to thrive and reach people all around the world. We still have a long way to go, but this kind of support is exactly what is needed for talent to prosper.”

Elsewhere, one of Esquire’s Top Influencer in the Middle East Ahmad Al Nasheet released his first ever sountrack entitled, ‘My PlayStation’. He said, I am so honoured to be one of the first artists featured in the ‘New Artists: Middle East’ playlist.” It feels good to represent our region, which is something I have always tried to do be it from video gaming to acting to creating content and now music.”

You can check out the playlist right here.


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