Saudi Arabia's new tourism campaign will make you want to book your flight ASAP
Saudi Arabia hasn't been high on the list of places to visit for a lot of people. But given the new e-tourist visa launch and the long list of tourism projects underway — Red Sea project NEOM — their latest tourism campaign might just tempt you to book your flight.
The Kingdom will hand out the first of its e-tourist visas in about 14 days.
In a surprising and ambitious first video campaign released on Twitter, Saudi Arabia has teased the new destination by comparing different locations in the country to the likes of Maldives, Utah, Carribbean, Italy, Australia, Vietnam, Petra and Rockies.
Through a series of aspirational montages, the video campaign shows views that places you thought couldn't exist in Saudi Arabia, actually do. From scuba diving adventures, to UNESCO world heritage sites and even rock climbing adventure seekers, the country wants to appeal to all kinds of travellers.
In a way, the main goal of this campaign seems to be changing the way the country is percieved by international markets.
Want to be the first of the visitors to travel to Saudi Arabia? Well you're in luck. The tourist visas will officially be launched at a pivate invite-only event on September 27, according to media reports.
Arabian Business also reports, that rumour has it, the visas will be available to people from about 50 countries. But that is still yet to be released officially from the Saudi Tourism Ministry.
The report also adds that the visas would be issued online or on arrival for a fee of SR440 ($117) starting September 27.