Loewe is donating 100,000 surgical masks to the Spanish Red Cross.
In a press release the brand also said that to ensure a better future for children in socially vulnerable groups affected by the COVID-19, Loewe will be donating, for every product of the Paula’s Ibiza collection sold between May and August 2020 in LOEWE stores and on loewe.com, 40 euros to educational projects, stating with an initial donation of 500,000 euros.
To achieve this LOEWE is collaborating with Plataforma de Infancia–a Spanish alliance of social organizations that work to protect children and adolescents’ rights–to launch a series of education programs this summer in Spain which aims to reduce inequality and school dropouts.
It is also producing non-surgical masks in its Getafe factory. The masks are to be distributed to volunteer works, Loewe employees and their families.
