‘Storytelling is a way to survive isolation’, which is exactly why Salvatore Ferragamo are the latest brand to use their global platform in these unsettling times for good. The brand has launched a new digital project, ‘Trivia’, as a message of solidarity and never giving up.
The initiative will seek to emulate a sense of community, even when there is a globally-felt lack of one, by rolling out quizzes, anecdotes, iconic products and significant tales from the founder of the eponymous brand himself.
‘The adventure of the man and entrepreneur Salvatore Ferragamo can be linked to a fairy tale, full of successes and difficulties. Extraordinary and amazing, his life is the result of a melting pot of different elements: character, determination, instinct, genius, inventiveness, curiosity, and not least an incredible intuition’ – this sounds like the kind of story-time we could all do with right now.
The five episodes which aim to enrapture audiences, and transcend the physical barriers we have all been put under in these testing times, will be rolled out every Wednesday and Saturday until April 4th on social media channels including Instagram and Facebook.
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