Calvin Klein’s star-studded new Spring 2020 Campaign has just landed

Picked for their willingness to bare all and their “this is who I am” attitude, the new faces of Calvin Klein’s campaign are ones you may recognise straight away.

The aesthetically delightful campaign video drives home the brand’s powerful message of the season; self-love and unrepentant confidence. Shot by acclaimed photographer Mario Sorrenti and with video by Bardia Zeinali, the campaign was fronted by Maluma, Justin Bieber, Kendall Jenner, Lil Nas X, Hunter Schafer and Lay Zhang.

The images integrate fantasy with real emotion, and the final results are: raw, confident and am ode to being unabashedly yourself. A perfect visual representation of not only the cast, but of Calvin Klein’s core values.

Now that’s how you sell underwear…