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Five-time FIA Formula One World Champion, Lewis Hamilton is collaborating with hospitality organisation The Cream Group and investors including UNICEF Ambassador and early backer of Beyond Meat, Tommaso Chiabra to revolutionise fast food when they launch exciting new concept Neat Burger – the first plant-based sustainable burger chain of its kind.
Opening its first site on September 2nd, Neat Burger promises to transform the way people see plant-based food by appealing to not only those who follow plant-based diets, but any individuals, meat-eaters included, who want to eat delicious meat-free dishes that are more sustainable, healthier and ethical. With its first outlet opening just off Regent Street, London, the team has ambitious plans to expand the concept globally with 14 franchises planned in the next 24 months.
When asked about plans to open in the Middle East, Tommaso Chiabra says, “I believe that the Middle East currently stands as an important epicentre of the food and beverage industry. Consequently, our future plans include expanding the brand into the Middle East market and we are already in advanced talks with leading regional operators.”
