In a city defined by speed, scale, and relentless expansion, a legacy built over 75 years is a rare, powerful currency. This year, Ahmed Seddiqi—the name that essentially authored the luxury watch narrative in the UAE—is marking its platinum anniversary not with a retrospective, but with a statement of intent: a highly anticipated drop of more than 20 exclusive limited-edition timepieces. If a luxury cornerstone can be said to be flexing, this is it.
The company’s standing as a cornerstone of Gulf luxury isn’t accidental. It’s built on a founder’s rich tradition fused with an aggressively forward-thinking vision. Seventy-five years in, the mission has moved beyond simply selling high-end watches to one of propelling the UAE itself onto the global horology platform. This dedication to matching and exceeding international standards is manifesting in a massive retail overhaul, introducing refreshed boutique concepts that lean into immersive, destination-led experiences. The expansions are already underway, with new, sophisticated luxury footprints landing in Abu Dhabi and Riyadh, ensuring that the Seddiqi name is synonymous with unparalleled access across key Middle Eastern markets.
Of course, the real story here is the metal, the movements, and the sheer audacity of the collection being released to mark the occasion. Ahmed Seddiqi is already known for curating an unrivalled portfolio of over 100 prestigious watch and jewelry brands—a list that just got more interesting with the recent inclusion of independents like Gerald Charles and Swiss luxury marque Parmigiani Fleurier. But for the 75th anniversary, they went deep, commissioning a staggering lineup of over 20 limited editions.
Within the new drops are some genuinely compelling releases, from household names like Breitling and Hublot, to ultra-scarce releases from the deep-diving experts DOXA, the elegantly distinct Gerald Charles, the technical finesse of Bovet and Arnold & Son, and the vintage charm of West End Watch Co. The collection spans the horological spectrum, featuring everything from the conceptual brilliance of ID Genève to the serious Swiss engineering of Ulysse Nardin, Oris, Moritz Grossman, Concord, and Frederique Constant.
For those who treat a watch purchase as less of a transaction and more of an investment in craft, cultural relevance, and personal narrative, these 75th Anniversary pieces are already destined for legend. They are the tangible proof that Ahmed Seddiqi’s legacy is less about looking back and more about defining what’s next in global luxury.
