Prada summer 2025: Walking contradiction

For Summer 2025, Prada delivers a menswear collection that thrives on contrast. Rather than follow a single direction, the collection brings together unexpected elements – mixing smart and casual, city and countryside, structure and ease.

Closeness reflects emotion – the human urge for proximity, to share space and commune. To be closer also shifts perception. There’s a clear sense of summer in the details: viewed from afar, pieces can pretend to be other – details may seem simplistic, naïve, but up-close, physically, perceptions transform.

Clothes with wired details animate collars and hems with an unreal dynamism, as if alive themselves. Purposefully creased, patinated, aged, garments bear traces of time – imperfection another sign of living, of reality.

Accessories also reflect this mix of high and low. Handcrafted touches like raffia, crochet and rope detailing sit alongside refined leather goods and polished Re-Nylon. The Prada Buckle returns – this time as a bucket bag – while wallets are attached to chains, worn almost like jewellery.

As appeared in Esquire ME June 2025 Issue

Photography: @vladimirmarti
Styling: @kim.j.payne
Model: @leocomanescu @francinamodels
Casting: @jeanmarcmondelet