Kendall Jenner, Troye Sivan, Noor Khan are among the names featured in Prada‘s latest campaign, “Prada Days of Summer”.
With the campaign creative direction of Ferdinando Verderi and photography by Oliver Hadlee Pearch is inspired by the peaceful energy of the sea.
The romance of the Prada Days of Summer collection translates to a dream-like campaign, starring a cast including Kendall Jenner, Hunter Schafer, and Troye Sivan, each portrayed in the peace of a surreal, still sea.
In a direct distillation of the freedom of that season, each individual is poised on a brightly-coloured Italian wooden boat.
Expressive of the carefree joy of summer, their clothes are free too, combining references to city and sea, casual and formal, like a great escape from everyday life into the beyond.