BOSS has revealed its Fall/Winter 2025 campaign with a focus on ambition, individuality, and the power to “Be the Next.” Leading this new chapter are two fresh faces: Aaron Pierre, the British actor soon to appear as a DC superhero, and Ishaan Khatter, the Indian actor turning heads in Hollywood with his Cannes 2025 breakout film ‘Homebound’.
They join returning BOSS talents who are already making waves in their fields: S. COUPS – the K-pop star and leader of SEVENTEEN; Taylor Fritz, tennis’s rising champion; and Amelia Gray, one of fashion’s most in-demand new models.
Together, the cast reflects different worlds connected by the same spirit: determination and drive.
The campaign film shows each of them moving through a tunnel towards the light – a symbol of their goals and achievements. Shot in close, intimate portraits, they wear the new BOSS collection of sage greens, marled greys, and deep chocolate tones. The looks are rich, elegant, and perfectly built for the season.
With its newest collection, BOSS brings richness and warmth to the cooler months with an emphasis on key tonal combinations: a palette of sage greens, and dusky marled greys contrasted with decadent chocolate hues. This striking spectrum of tones elevates the mood of the campaign, and communicates the elegant cohesion found in BOSS’s 2025 cold-weather looks.