K-pop star S.COUPS of SEVENTEEN is BOSS’ newest global ambassador.
As part of the collaboration, S.COUPS will wear signature BOSS looks at selected public appearances and exclusive events, and will feature in upcoming global campaigns—bringing his trademark confidence and refined charisma to the BOSS narrative.
“I’m incredibly honored to join BOSS as a global brand ambassador. To me, BOSS represents the ultimate in style, elegance, and self-determination. These are values that resonate deeply with me, and help to drive my success in my musical career. I look forward to bringing my energy and love of fashion to this exciting collaboration. I can’t wait to wear iconic BOSS looks, and connect with fans and audiences worldwide through BOSS campaigns and events,” says S.COUPS.
Known for his influential leadership and distinctive style, S.COUPS has played a pivotal role in SEVENTEEN’s rise to global prominence. His natural elegance and strong presence perfectly align with the BOSS brand, creating an effortless synergy rooted in shared values.
This year also marks SEVENTEEN’s 10th anniversary—a landmark moment in the group’s journey, to be celebrated with a highly anticipated comeback in May.
With this partnership, S.COUPS continues to extend his global influence, while offering fans around the world a new way to engage with his unique style and presence through BOSS.