There’s something about the start of a new season that calls for a reset – not just of schedules, but of style. Whether it’s back to the office, back to campus, or simply back to your version of routine, Levi’s® is showing up right on time.
This season, the legendary American brand gets “Back At It” with a collection that blends heritage with modern ease, spotlighting timeless fits and versatile staples designed for wherever your day takes you.
With over 152 years of history behind it, Levi’s® remains one of the most iconic names in menswear worn by musicians (lately the legendary Beyonce), and modern-day style icons alike. And now, as routines return and calendars fill once again, the American denim pioneer marks the new season with a fresh collection rooted in ease, utility, and quiet confidence.
At the heart of the range is a true original: the Levi’s® 501®. For decades, the 501® has served as a wardrobe anchor, defined by its straight-leg silhouette, button fly, and ability to transcend fleeting trends. This season, it evolves once more with relaxed fits like the 501® ‘90s and the 501® Curve – both engineered for modern lifestyles while preserving the legacy that made the original a global icon.
Elsewhere in the collection, men will find wardrobe staples built with thoughtful purpose. From the 505® Regular and its streamlined top block to the 568™ Loose Straight, which offers a laid-back, slouchier profile perfect for weekend wear, the collection covers every sartorial mood.
For the man who leans into clean tailoring with a touch of ease, the 511™ Slim delivers a modern cut without compromising on comfort.
But Levi’s® isn’t only about denim. As part of the collection’s return to routine, the brand extends its expertise to polos, chinos, button-downs, and graphic tees, forming a complete head-to-toe wardrobe. The palette remains understated yet considered: crisp whites, deep navies, softened neutrals, and classic blacks, offering a versatile foundation that moves effortlessly from day to night.
To tie it all together, Levi’s® invites everyone to finish their looks with the right accessories: backpacks, caps, and seasonal staples that complete the “Back At It” vibe. Whether you’re headed to class, exploring the city, or just showing up as your full self, Levi’s® Icons are here to help you do it in style. After all, confidence never goes out of style.
Levi’s® Back-to-School Collection is now available for purchase across all Levi’s stores in the region.