Prada’s new Fall/Winter 2025 campaign focuses on movement and flow. Captured by photographer Oliver Hadlee Pearch, the visuals feature both menswear and womenswear in motion, led by brand ambassador Kendall Jenner.
The collection includes wool jackets layered over poplin shirts and distressed styles. Materials like leather and wool are combined to create texture and contrast. The looks are finished with aged leather pumps that add character without making the outfits feel too formal.
The campaign highlights motion not just in the models, but in how the clothes are designed to move. Reflective of actuality, reactions real, these images and films capture imperfections and unanticipated gestures, the energy and vitality of life. They are motion pictures.
Credits:
Creative Directors: Miuccia Prada and Raf Simons
Still Photography: Oliver Hadlee Pearch
Campaign Creative Direction: Ferdinando Verderi
Film Direction: Frank Lebon