Dubai’s THAT Concept Store at Mall of the Emirates has teamed with You Better Fly to bring the most sought-after silhouettes and colorways to their retail space.
Focusing on sold out editions of Air Jordans and Yeezys, the pop up replaces the Ayyam Gallery on the second level of the store until October 31, 2021.
There’s also a ton of ultra-collectibles on display, including an original pair of 1985 Jordan 1 Chicagos, as well as Nike Lobster Dunks, Air Yeezy Red Octobers, and more.
In addition, there’s collectible toys from renowned graffiti artist KAWS, niche art pieces from Virgil Abloh, and more.
The store was opened with a launch event that brought in the region’s biggest sneakerheads for an afternoon live DJed by some of the Middle East’s best, including DJ Shef Codes.
Shoes on sale include the year’s most popular sneakers, including the Air Jordan 1 University Blue, the Air Jordan 1 Hyper Royal, as well as classics from years past, including the Air Jordan 4 White Cement, the Air Jordan 1 Cactus Jack, and the Yeezy Boost 700 Wave Runner, a Kanye on-foot favorite.
As is traditional with a consignment store, the sold-out shoes are priced reflecting their market price on the resale market and the limited stock will be static until the end of the pop up.
For updates, check the Instagram linked above to find out more about its upcoming events, activations and exhibitions.
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