Luxury fashion brand Kenzo has doubled down on its ongoing support of tiger conservation with the launch of a second capsule collection, featuring its emblematic tiger in a new graphic representation.
Continuing its partnership with the WWF, the French brand has thrown its weight behind the ongoing Tx2 worldwide campaign that is committed to doubling the number of tigers in the wild by 2022—the Chinese Year of the Tiger.
The tiger is a strong signature for Kenzo and the capsule collection – entitled About Nature/For Nature – features a new graphic representation the brand’s emblematic tiger print run across a series of T-shirts, hoodies and tops.
Designed by Creative Director Felipe Oliveira Baptista, the new capsule follows on the success of the partnership’s initial collection.
The collection is composed of essential garments all made of 100 percent organic cotton and certified by the Global Organic Textile Standard.
Due to rampant poaching and rapid habitat loss – with an estimated 3,200 wild tigers left in 2010
Since the beginning of the 20th century, the global population of wild tigers has fallen by more than 95 percent, due to rampant poaching and rapid habitat loss – with an estimated 3,200 wild tigers left in 2010.
The collaboration forms part of a broader partnership between Kenzo and the WWF, which will work to improve the sustainability of Kenzo’s cotton supply chain and freshwater footprint.
The collection will be available in Kenzo stores in Dubai, Abu Dhabi, Riyadh, Kuwait, Doha and Harvey Nichols across all region.
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