A couple months ago, we got a tease of the upcoming collaboration between Gucci and The North Face, but today is the big event. The duo revealed its entire—expansive—collection of clothing, bags, boots, and even tents and sleeping bags in an equally expansive campaign photographed by Daniel Shea in the Alps.
The collaboration is all about adventure, whether that’s in the form of a trip to the top of a mountain or—more realistically, for most—throwing on some clothes that at the very least feel transformative. And if those clothes feature all the outdoor-ready know-how you’d expect from The North Face, plus all the aesthetic flourish we’ve come to expect (and love) from Gucci’s creative director Alessandro Michele, well, all the better.
There are mountains and trees and lakes. There are groups of slightly quirky and very attractive models smiling in the sunshine, basking in the wonder of nature while swaddled in down puffer jackets (based on original The North Face designs from the ’70s, with some featuring new floral patterns created for the collection) or stomping around in hiking boots (complete with a new collaborative logo).
That ain’t even close to all of it, though. The North Face x Gucci collection also features everything from windbreakers and fleeces to a series of bags and backpacks emblazoned with the new logo, new patterns, and new patterns created from the new logo. That’s in addition to tees and sweats and quilted jackets and…well, you get the gist.
And knowing that there’s a whole lot of stuff, the teams at Gucci and TNF have been mindful of its impact—all very much in keeping with The North Face’s commitment to the outdoors.
It’s worth noting that the breadth of the range doesn’t necessarily mean it’s going to be any easier for you to get your hands on these new goodies. The collection is debuting in China, for one thing, though a limited selection will be available through Gucci’s online store.
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