Technical fabrics, earthy tones and a serious dose of logo-mania will have you clicking add to basket, stat

ounass, ounass men, menswear, fashion, esquire, 2020

Spring has sprung, and with the change in season comes a hot new drop from online fashion-destination favourite, Ounass.

The campaign entitled ‘Palm Springs’ is an exquisite curation of new-season styles that will take you back to nature. Cultivated around an environmentally-conscious, fashion forward theme, the pieces hang together through a XXX theme. The edit lends itself to the fashion forward and brand savvy; dagger-collared bowling tunics, patchwork, graphic shirts and tie-dye socks all boast Gucci, Prada and Off-White logo branding respectively, while elsewhere sandy-hued slacks and a heavy dose of technical fabrics give some juxtaposing pieces that Californian-hike aesthetic.

The accessories are as desirable as the apparel, with hardware finishes and functional detailing giving the bags, bucket hats and belts the ability to level-up an otherwise more modestly-stylish outfit.

ounass, ounass men, menswear, fashion, esquire, 2020

Check out the Esquire top picks or head to the Ounass website to give yourself a jealousy-inducing dose of the campaign.

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