After visiting cities such as Paris, Shanghai, Los Angeles and Milan, the famous TommyNow catwalk show will be heading to London to debut the brand’s spring-summer 2020 collection.
The lavish shows attract celebrities and supermodels and make every piece of clothing available for sale to the public the moment the show ends.
This spring-summer will be no different, and Tommy Hilfiger plans to present a new Hilfiger collection and the fourth TommyxLewis collection – designed in collaboration with the six-times Formula One world champion, Lewis Hamilton.
The show will take place at London’s iconic Tate Modern on February 16, and takes place right in the middle of the city’s fashion week.
This will be the fourth collaboration between Hilfiger and Hamilton, and the ready-to-wear brand has said its next collection with highlight eco-responsibility in fashion. Expect recycled and organic materials, as well as new production methods that reduce environmental impact.
Tommy Hilfiger has long enjoyed collaborations over the past few years. After some initial partnerships with Gigi Hadid, the brand teamed up with Lewis Hamilton along with the likes of singer Zendaya, whose latest collection was presented in New York last September.
