He stars alongside Alice Pagani in romantic video spot

Nicholas Hoult and Alice Pagani are the stars of the latest Emporio Armani fragrance campaign.

The British Actor and Italian actress were unveiled as the new ‘Emporio Armani couple’, for the fragrances, ‘Stronger With You Freeze’ for him and ‘In Love With You Freeze’ for her.

The video spot is directed by Fabien Constant, and boasts the Major Lazer soundtrack ‘Powerful’ featuring Ellie Goulding and Tarrus Riley.

The short film sees both actors in a classic love story featuring classic cars, railway stations and a bubble bath.

For those keeping score, this is the first time that the X-Men star has been the face of a major beauty campaign. This is also a major boon for Pagani, who is known for her role in Netflix series ‘Baby’.

RELATED CONTENT