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Burberry is currently celebrating its 160th anniversary, so they’ve done what any other dominant brand would do in such circumstances: make a massively ambitious film about it.
This no-expense-spared approach includes Hollywood-scale production values, multiple set locations and a cast that features Domhnall Gleeson, Sienna Miller, Dominic West and Lily James. The script was written by Academy Award-nominated Matt Charman (Bridge of Spies, Suite Française, Patriots Day) and directed by Academy Award-winning Asif Kapadia (The Warrior, Senna, Amy), all set to an epic soundtrack.
The story of its founder Thomas Burberry, born August 27, 1835, includes his invention of gabardine, a waterproof wool/cotton fabric subsequently used in the Boer War and World War One. There is the doomed 1914 expedition to cross Antarctica, led by a garardine-clad Ernest Shackleton. There are record-breaking flights to Africa, marriages, affairs, beautiful English country estates, and, of course, some very beautiful clothes.
Released in time for the run up to Christmas, check out the film to whet your appetite for the brand’s holiday collection here. And then join us in a concerted attempt to make Burberry follow-up with the full feature length version. In for a penny, in for a pound and all that…
