Burberry has rolled out a worldwide campaign today highlighting their iconic trench coat with the help of some GCC faces you might recognise. The British brand are celebrating the iconic wardrobe piece and the people who wear it, which this season include a dynamic array of creative Middle Eastern talent. The campaign stars 37 established and emerging pioneers from the worlds of film, art, design, food, sport, media, fashion, music, digital, entertainment and business, which were photographed over the past couple of months across the United Arab Emirates, Qatar, Kuwait, Bahrain and in the cities of Los Angeles and London.
Talent includes Emirati animator Mohammed Saeed Harib, musician Hamdan Abri and entrepreneurs Alamira Noor Bani Hashim and Buthaina Al Muzrai, Egyptian/Italian influencer Elisa Sednaoui and artist Youssef Nabil, Lebanese broadcast journalist Ali Jaber and TV personality Raya Abirached, Palestinian style influencers Sama and Haya Abu Khadra, Iranian art gallery founder Sunny Rahbar, Saudi film producer Haifaa Al Mansour, Kuwaiti art influencer Sheikha Lulu Al Sabah, Qatari entrepreneur Khalifa Al Misnad and Bahraini fashion influencer Dana Al Khalifa.
Above is a first look at the regional men featuring in the campaign, proving that the timeless wardrobe piece is as relevant today as it has ever been, as well as short video behind the scenes on the campaign shoot: