After more than ten years of collaboration, TAG Heuer and Patrick Dempsey are taking their partnership in a new direction. The actor and professional race car driver is stepping into a fresh role as the face of the brand’s eyewear.
This new role takes the partnership up a gear, with Dempsey fronting the brand’s latest eyewear campaign – and it’s a natural fit.
Known for his charisma on screen and serious skills on the race track – including a podium finish at the legendary 24 Hours of Le Mans – Dempsey perfectly embodies the collection’s blend of performance and style.
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The campaign opens with a nod to the brand’s deep roots in racing culture. In a striking image, Patrick Dempsey mirrors a legendary portrait of Jack Heuer holding a chronograph, a pose that has come to symbolize TAG Heuer’s forging role in motorsport history.
In the 2025 version, Patrick Dempsey wears two key models from the collection: the Jack Heuer and Mini Vingt-Sept eyewear lines. The result is both timeless and fresh, a visual bridge between heritage and what comes next.
The result? A collection that nods to racing heritage while staying sharp and modern.