The Middle East’s biggest watch event will return for its 7th edition this November (19 to 23), to be hosted at an all-new, purpose-built venue in Dubai’s Burj Park – at the base of Burj Khalifa.
The Dubai-based event, which is run by Ahmed Seddiqi & Sons every two years, will present the latest novelties from 90 participating brands this year including a dedicated space for micro and ultra-niche brands.
Due to the increasing popularity of the bi-annual watch event, Dubai Watch Week will be held in a new 23,000ft venue in the shadow of the world’s tallest building and will host a dynamic series of immersive experiences, engaging programming formats and activations to entice and educate the public about the history, heritage and craftsmanship of horology.
The last Dubai Watch Week in 2023 attracted 23,000 visitors and close to 60 watch brands. This year will be almost 50% bigger with 90 brands leading including Rolex, Audemars Piguet, TUDOR, Van Cleef & Arpels, Hublot, Chopard, Breitling, Girard-Perregaux, BVLGARI, TAG Heuer, CHANEL and Gerald Charles, all of whom will have stand-alone spaces on site.
As Seddiqi is the Middle East’s biggest luxury watch retailer, it is the only event in the world where Rolex, Audemars Piguet and Breitling exhibit side-by-side — in a unique opportunity to participate in a fare where the focus is on presenting to watch lovers and collectors in addition to the world’s press.
“The increasing interest from brands and partners ahead of this year’s edition has been rewarding and humbling as we further establish the Dubai Watch Week platform and continue to propel Dubai as a global destination,” CEO of Dubai Watch Week, Hind Seddiqi said in a statement. “Our goal is to create a memorable experience for guests by refreshing our programming concepts and curating activations that will continue to inspire the industry and visitors from across the world. We are incredibly excited to welcome guests to a new and bigger venue for the 7th edition as we celebrate 10 years since our establishment in 2015.”