The hits just keep on comin’ from the partnership between Timex and Todd Snyder.
The latest is a new model called the Beekman, which was inspired by a vintage style Snyder found while perusing the watchmaker’s (extensive) archive. The Beekman officially launches today, and considering the fact that Snyder’s Timex collabs have a habit of selling out, we’d fully recommend you get a wriggle on.
Not that you should need any convincing. The Beekman is a damn good-looking watch. It’s based on a Timex racing watch from the late ’60s, which caught Snyder’s eye because of the distinctive tachymeter complication on its face. It recalls the glory days of motorsports in both looks and function: You can actually use the Beekman to measure the speed of a moving object.
All you need to do is pull out the crown when the second hand is at the 12 position, stopping the hand, then get ready. When the object—say, a badass old car—passes the starting point, push down the crown to start the second hand again.
When the car reaches the end of a one-mile course (and yes, it has to be a one-mile course), stop the second hand again. Check its position against the tachymeter markings and you can see how fast the car was moving. Pretty cool!
If timing cars on one-mile courses isn’t your thing—which, OK, fair—the Beekman is still a strong move as an everyday wear. The tachymeter and curlicue design might not be something you’re actually using, but they look damn cool as design details.
“The Beekman brings together two things I really love: classic cars and classic timepieces,” says Snyder. “I’m proud to continue the Timex + Todd Snyder partnership with the launch of our first co-created tachymeter watch.”
We’re pretty happy about the continued collaboration, too. Now there’s only one big question: black, or brown?
