Most of us are pretty happy to make music that no one will ever hear, but then again, most of us aren’t Pharrell Williams. The music superstar’s latest project is a bold and ambitious one, which involves recording a track that won’t be heard until 2117 – if there is even anyone around by then.
In collaboration with the famous French brand Louis XIII, William’s has recorded a song called ‘100 years’. The only pressing of the song has been engraved in a unique clay vinyl record that was made from the soil taken directly from the Louis XIII vineyards in Cognac, France.
The recording is locked in a specially-crafted safe, not to be opened for the next 100 years. There is a twist, however. The safe is created to be vulnerable to water, and therefore if human kind continues on its destructive path to ignore Global Warming and the water levels rise to apocalyptic levels then the clay vinyl will disintegrate with the rising tides – and the music will be lost forever.
“It’s an important project to be a part of,” said Williams. “I love the fact that Louis XIII thinks a century ahead, and we should all be doing the same for the planet. We have a common interest in preserving nature for the future.”
“If in 2117, if people indeed listen to my song, well it means something went right,” he said.
