Khabib Nurmagomedov is one of the UAE’s favourite MMA fighters, forever becoming a part of the country’s rich history when he retired in the ring in Abu Dhabi.
Known to be a strong advocate of a healthy diet, the now retired star is launching two new products: A protein bar called Fitroo by Khabib and PH TOP Alkaline Water.
Even if you’re not a fitness person the Fitroo by Khabib bar is intended to help you keep your blood sugar at a healthy level with high protein and low sugar.
Featuring a graphic of Khabib in his signature flexing pose while wearing the Russian Papakha hat, it also comes in a wide range of flavours such as chocolate, banana, cheesecake, caramel and vanilla cookies.
The bar has been produced without any GMOs such as artificial flavouring or colouring. Throughout the production process, the product is observed through an in-house laboratory to make sure that all of its ingredients are of the highest quality, according to a press statement.
As for the PH Top Alkaline Water, it is intended to keep you hydrated and to help athletes with their post workout recovery by quickly replenishing salt lost from intense exercise in addition to strengthening their immune system. It also is intended to fortify bones, provide energy and improve overall metabolism.
The products will be distributed across the UAE thanks to Khabib’s new partnership with ENOC Zooms. The company is hoping to expand into the GCC market and maybe we’ll be able to try some of Fitroo’s muesli bars, protein cookies or protein breakfast cereal at some point in the future.
Khabib graced the cover of Esquire Middle East a few months ago, telling us in detail about his plans for the future after his UFC retirement. Read here.
