-The Style Directory - Sandro Homme
Sandro has become one of those quintessential Parisian fashion brands that seem to make looking stylish completely effortless.
Sandro Homme is the menswear side of the business, which relies on a formula of immaculate tailoring and a hint of 1970s inspiration to wardrobe items that remain relevant season after season.
Today, the line is carefully watched over by Ilan Chétrite, the son of Sandro’s founders.
The history of Sandro Homme
Sandro proper launched in 1984, and immediately established itself in the competitive world of fashion thanks to its timeless, but effortlessly chic style of clothes. It would go on to define ‘Parisian style’, from its main boutique in the Marais district of the French capital.
In 2008, it branched out into menswear and Sandro Homme was born. Ilan Chétrite looks after the menswear side of the business and has been responsible for translating Sandro’s sartorial principles over to men ever since, while his mother continues to design the acclaimed women’s line.
Unlike some other brands which choose to run both men’s and women’s divisions separately, Chétrite believes that the men’s line should act as an alter ego to the ladies’ collections. That said, he’s not without a sense of humour, and the designer’s affinity towards timeless 1970s-era cuts and silhouettes has permeated the men’s line and provided it with its own signature look at feel.
What’s Sandro Homme doing today?
Chétrite is continuing Sandro Homme’s winning formula, including stark minimalism and inspiration from the 1970s. That takes a different form every season, and 2018 is all about mixing and matching streetwear pieces with ‘Le Rock ‘n’ Roll’ attitude of the era.
As such, you get timeless pieces that are somehow bang on trend (tautology that’s not lost on Sandro Homme’s devoted legion fans).
This season (Fall/Winter 2018) corduroy is the material du jour, and can be seen across everything from duffel coats to fanny packs. Of particular note is a new collaboration with snow-wear producer Helly Hanson, which has yet to make an appearance.
Where can I buy Sandro Homme in the UAE?
Sandro Homme sells both men’s and women’s collections outside of its three main boutiques in Dubai. Sandro Homme is available from Dubai’s City Walk, Dubai Marina Mall and The Dubai Mall. You can also buy Sandro Homme in Abu Dhabi, in the city’s Yas Mall.
Sandro Homme City Walk
Sandro Homme Dubai Marina Mall
Sandro Homme The Dubai Mall
Sandro Homme Yas Mall, Abu Dhabi