Chanel has officially named Kendrick Lamar as its newest brand ambassador and the face of its Spring/Summer 2025 eyewear campaign.
17-time Grammy Award recipient, Lamar is widely regarded as one of the most innovative artists of his generation. From thought-provoking albums to his powerful 2022 Super Bowl halftime performance, Lamar continues to expand his creative reach—now adding high fashion to the mix.
His relationship with Chanel isn’t entirely new. At the 2023 Met Gala, Lamar made a quiet yet memorable statement in vintage Chanel.
The announcement, first reported by Business of Fashion, marks a significant crossover between luxury fashion and one of music’s most influential voices. Lamar joins Lupita Nyong’o, Margaret Qualley, and Nana Komatsu.
The chapter of fashion and music collaborations continue.