Joining the already accomplished line up of Y Eau De Toilette and Y Eau De Parfum, YSL’s latest fragrance is the ambitious new scent you need on your bathroom counter and skin right about now.
‘Y LIVE is the olfactive embodiment of a man who is not afraid to take risks and to make life-changing leaps of faith.’ A big statement, right? But boy is it backed up by the product.
A sensual-scent that evokes a star-quality energy, the fragrance boasts sparkling notes of grapefruit and modern pear that makes it anything but for the wallflowers amongst you. Created by the house’s master perfumer Dominique Ropion, the scent, like its predecessors, plays upon a duality of light and dark notes, built around a binary structure.
If that’s not enough to entice you then the sharp bottle that will add instant flare to your vanity-shelf surely should be. Designed by Suzanne Dalton, the bottles clean edges and metallic, fae-out design will bring designer quality from beyond just your wardrobe.
With the launch of the new fragrance comes a fresh to death new campaign, fronted by brand ambassador Adam Levine – the ultimate unapologetic performer and perfect embodiment of the new scents target man. ‘A bold creative force who well knows the adrenaline it requires to depart the enveloping comfort of the dressing room and enter the bright, intense, energy-inducing environment of the stage.’. BDE, indeed. We’re sold.
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