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LVMH Moët Hennessey has said that for the forseeable future, the company’s perfume and cosmetics production sites will now manufacture hydroalcoholic gel to help deal with the coronavirus pandemic.
The hydroalcoholic gels will be provided free of charge to French healthcare authorities, the company said.
Twelve tonnes of hand sanitiser will be produced as soon as this week, instead of Christian Dior, Guerlain and Givenchy prafums usually made at the factories.
According to the statement, the gel will be delivered to French health authorities and the Assistance Publique-Hospitaux de Paris, a network of 39 teaching hospitals that treats more than 8 million patients each year.
In a statement from its CEO Bernard Arnault, the company said:
“Through this initiative, LVMH intends to help address the risk of a lack of product in France and enable a greater number of people to continue to take the right action to protect themselves from the spread of the virus,” the company said in a statement.
“LVMH will continue to honour this commitment for as long as necessary, in connection with the French health authorities.”
For those saying “if this is true..” here’s the English press release, announced a couple of hours ago by @LVMH pic.twitter.com/Xd1rE7i2wJ
— Ashley Armstrong (@AArmstrong_says) March 15, 2020
So why has the world’s largest luxury brand conglomerate decided to take this step?
There’s a global shortage of effective hand sanitesers around the world. Quartz reports that an 8-ounce bottle of Purell, which is normally $2.50 on the Amazon Fresh grocery delivery service in the US, is being sold at nearly 20 times that rate by opportunists.
So far, the virus has infected more than 156,000 people worldwide and killed at least 5,833
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