Dubai has long been the home of epic feats and firsts, and last month it added another notch to its impressive roll of achievements: the world’s first-ever, street-side fashion show on Google Street View.
Looking to take the shopping experience to bold new heights City Centre malls curated a digitized catwalk show to become the first outdoor fashion show available to watch on Google Street View.
Shot at Shindagha corniche, close to City Centre Al Shindagha, the activation emphasised the creative, community-focused identity of City Centre malls by using models from the public– those who stay true to themselves and their identity through fashion.
Using real people to showcase real fashion, the models were styled with the Autumn/Winter 19 collections from tenants of City Centre malls, including Desigual, Okaidi, Vincci, Parfois, Aeropostale, LC Waikiki, Garage, Levi’s, and H&M.
