Kim Kardashian will rename ‘Kimono’ underwear line

Last week Kim Kardashian unveiled her first underwear line, with a name steeped in Japanese tradition, ‘Kimono’.

The name – meant to be a playful take on her first name – instantly enraged most of Japan. After a huge amount of outrage, including remarks from the Mayer of Kyoto himself, Kim Kardashian has promised to change the name of her underwear line.

The social media star had previously said she would not.

Mayor of Kyoto, Daisaku Kadokawa wrote a formal letter, explaining that “[The] Kimono is a traditional ethnic dress fostered in our rich nature and history with our predecessors’ tireless endeavors and studies, and it is a culture that has been cherished and passed down with care in our living… We think that the names for “Kimono” are the asset shared with all humanity who love Kimono and its culture, therefore, they should not be monopolized.”

It finally got through to the Kardashian as she took to Twitter to announce a three-part explanation/reveal that ‘Kimono’ is done for.

Being an entrepreneur and my own boss has been one of the most rewarding challenges I’ve been blessed with in my life. What’s made it possible for me after all of these years has been the direct line of communication with my fans and the public. pic.twitter.com/IB5cto7Mlj

— Kim Kardashian West (@KimKardashian) July 1, 2019

I am always listening, learning and growing – I so appreciate the passion and varied perspectives that people bring to me. When I announced the name of my shapewear line, I did so with the best intentions in mind.

— Kim Kardashian West (@KimKardashian) July 1, 2019