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- The new Selena Gomez x Puma collection has been released
- The sportswear features personal touches added by Gomez herself, such as her birth date
- Gomez made her Puma debut last year
- The star also has a luxury line with posh accessory maker Coach
Calling all Selena Gomez fans: there’s a new Puma range with personal touches added by the popstar herself.
The collection, which is geared at easy-to-wear goods such as leggings, tank tops, jackets, footwear and a host of accessories, is said to draws inspiration from Gomez’s hometown and lifestyle.
BONUS: Watch Selena Gomez x Puma campaign shoot
That means you can pick up items that incorporate Gomez’s birthday, the longitude/latitude codes of her hometown and the home of the Puma HQ.
Speaking about working out, Gomez admits it makes her feel great. “I feel confident. I feel empowered. I feel in control. I am brave,” the actress said, “this time I wanted to just have a little piece of who I am in the collection.”
Earlier in December the star teamed with Puma for the first time with the ‘Strong Girl’ collection which contained crop tops and work out leggings, as well as some ‘SG Runner’ Puma sneakers.
Gomez has been quiet the last couple years, but it seems she’s back and has a taste for fashion design. She has also worked in the past with lux company Coach for a ready-to-wear collection.
