You don’t have to go into a store to buy your TAG Heuer watch anymore. You can now get it online at just the click of a button. The Swiss watchmaker has recently announced its partnership with Ounass Men, the UAE’s luxury e-retailer to sell the latest TAG Heuer best sellers, novelties, capsule collections and exclusive timepieces.
This partnership marks TAG Heuer’s first collaboration with an e-commerce platform in the Middle East and according to the brand, is aimed at ensuring greater ease of accessibility and convenience for customers.
The initial offering on Ounass Men will include classic and contemporary sports watches inspired by motor racing, such as the Monaco Calibre 11, Carrera Calibre Heuer 02T, Carrera Calibre Heuer 16 and Formula 1 timepieces, as well as the aquatic inspired Aquaracer Calibre 7TT (also known by its nickname ‘Pepsi’).
According to Hisham Aljamaan, Area Sales Manager at TAG Heuer Middle East, the reason behind this partnership is partly because the younger generation of watch lovers in the region, prefer to shop online.
Recently the brand announced that to celebrate 50 years of its Monaco watch, TAG Heuer will release a new limited edition model in tandem with a coffee table book. As Esquire Middle East said back in 2017, the TAG Heuer Monaco (pictured above), for example, has that eternal ‘cool factor’ because of its synonymy with the legendary Steve McQueen, and since nabbing its Bond movie license-to-product-place from Rolex in the mid-1990s, the Omega Seamaster remains one of the most popular sports watches in the States.
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