Ferrari. So powerful is the brand’s name recognition that the word alone immediately drums up visions of a perfectly dressed, Italian man speeding around picturesque roads, before stopping off at a road-side cafe to have an espresso, while everyone else is left to cast a greedy side-glance at the magnificent bright red machine purring outside. That is the power of the Ferrari brand.
It makes sense then that the Italian company has taken a definitive step to offer that lifestyle to the adoring public in the UAE, by opening it’s first ever pop-up Salotto at Dubai’s Four Season Resort in Jumeirah.
Meaning “living room” in Italian, Ferrari has described its “Salotto” concept as an open space where fans (read: customers) of the brand can immerse themselves in the “glamour and elegance of the brand’s iconic lifestyle”. We imagine that means dropping by to sip an espresso and browsing the various car interior options, heavy coffeetable books and, naturally, the latest 488GTB and GTC4Lusso models that sit out the front (available for test-drives).
The Salotto is only open until November 13, so it if act quick if you’re craving a sample of La Dolce Vita.
