Video: Ferrari reveals Deserto Rosso
It’s been a difficult start to the year for Ferrari. With sales plunging to a record low, projections foresee hindered economic growth throughout the year. However, the long and seemingly never-ending love affair between Gulf countries and Italian powerhouse won’t be as pronounced. As a matter of fact, the recent celebrations commemorating Ferrari World’s fifth anniversary in Abu Dhabi can serve as testament to this.
And like any good friend going through a rough patch, Ferrari knows it can turn to one of its most loyal fanbases.
Dubbed Deserto Rosso, Italian for Red Desert, the Maranello men have put together an exquisitely-crafted choreographed video highlighting Saudi Arabia’s mystical Rub al Khali desert and Liwa Oasis. Otherwise known as the Empty Quarter, this is where the UAE’s ruling Al-Nahyan family originated before moving to Abu Dhabi. Appropriately named, Deserto Rosso, the video showcases the red sun-touched sands and two glorious scarlet-coloured Ferrari California T models cruising through the desert.
The retractable hard top model released in 2014 is capable of reaching an impressive 100kmph in 3.6 seconds and attain a top speed of 315kmph. This is cleverly highlighted as it subtly contrasts the soothing classical composition with its resounding and unforgettable bellow originating from that V8 twin-turbo engine. Like movements of oriental mares through the barren landscape, the Italian stallion will surely captivate anyone looking for excuses to travel long distances.
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Deserto Rosso is courtesty of Ferrari Middle East