TAG Heuer has long owned the luxury smartwatch space, and its third generation model doubled-down on everything that made the first two so great.
You got top-notch technology courtesy of Google’s Android Wear, the type of build quality you’d expect from a Swiss watchmaker, along with some exclusive fitness features and a bucketload of swappable straps.
You can check out what we thought of the 2020 TAG Heuer connected here.
But TAG Heuer has not stopped there, and has announced a new collaboration with Hypemaker to produce a new series of nubuck leather, polished steel and sporty rubber straps. The idea is that you can further customize your watch as the day demands.
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TAG has also released more exclusive watch faces, that can also be swapped – like the straps – on the fly. They were designed by the same team that looks after TAG Heuer’s regular watch dials, and range from the informative to the traditional.
The new collection is available now via TAG Heuer’s website.
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