Apple is expected to unveil three new iPhone models later today, along with more details about the company’s new video streaming service.
Usually, each September is dedicated to one thing and one thing only: the iPhone. But this year is markedly different.
Tech insiders say that it’s because the next-generation of iPhones will be strikingly similar to last-year’s models (which in turn were quite similar to the original iPhone X launch from 2017).
According to research firm IDC, the buzz around Apple’s best-selling product has waned over the last couple of years, citing a lack of compelling new features. Apparently, this has prompted Apple to showcase new information about its video streaming service.
Not that there is anything wrong with that, per se. Apple has long been investing in its services over its hardware for a while now; so it makes sense to switch promotion tactics somewhat.
However, what could spell bad news for Apple is that by not significantly changing the design (which all rumours say it will not) nor introducing significant features, even customers who picked up the iPhone two years ago might hold-off upgrading for another year.
So what will be different? All sources point to the camera. Apple is expected to include an additional camera lens to each model, and mainly focus on the phone’s snapper. The iPhone XS already has a second telephoto lens, letting users zoom in on faraway subjects, but this next iPhone will have a wide-angle lens.
The cheapest model – currently the XR – will probably get either a wide-angle or telephoto lens.
Despite the likes of Huawei and Samsung squeezing 5G capabilities in some devices, it’s not expected Apple’s new devices to be capable of the superfast network.
Stay tuned to EsquireME.com today for more Apple iPhone news, analysis and the full livestream.
