Everyone knows that a modern car can be one of the best accessories that make an outfit well put together. That’s especially true during Dubai Fashion Week (DFW), when schedules are tight, expectations are high, and arriving flustered is not ideal. For the Autumn/Winter 2026/2027 edition of the showcase, SOUEAST took over the logistical helm as Official Automotive Partner, following its earlier collaboration during DFW SS25/26.
The event was one of the biggest on the region’s calendar this month, acting as a meeting point for regional talent and global audiences. SOUEAST’s presence, with an official VIP Fleet featuring models like the Urban Intelligent S09, the Urban Stylish S06 DM, and the Motorsuite S08 DM, ensured smooth transportation between venues.
The Motorsuite S08 DM drew the most attention with its UAE debut during Fashion Week, showing off a sleek, classy exterior and a premium, spacious interior that comfortably seats seven people.
The brand’s current direction was set in motion with a 2024 refresh around an ‘EASE YOUR LIFE’ ideology. It offers vehicles that balance smart technology with contemporary design, promising a ride that looks as good as it performs.
This approach has helped SOUEAST grow its presence in more than 46 markets, including parts of Africa, the Middle East, and Central and South America, with more plans to expand on the agenda.