Dubai Fashion Week Spring/Summer 2026 set the scene for an unexpected crossover. SOUEAST, the Chinese automotive brand and official automobile partner of the event, announced its collaboration with Dubai’s internationally recognised designer Michael Cinco.
The partnership was revealed at a dinner hosted at Dubai Design District, with guests from across the fashion and lifestyle industries in attendance. SOUEAST, which renewed its brand in 2024 and now operates in 42 countries, presented its flagship line-up – the S09, S07, and the S06 DM, a model already popular in the Middle East for its sporty look and technology features. These cars also served as the VIP fleet for the week, giving attendees a chance to experience the brand’s “EASE YOUR LIFE” philosophy of comfort, innovation, and accessibility.
Michael Cinco, known worldwide for his couture designs, will continue to work with SOUEAST on projects that include art vehicles, automotive concepts, and lifestyle collaborations. “Fashion and mobility may seem like different worlds, but now they meet in harmony,” Cinco said at the dinner, highlighting the shared values of precision and vision that define both his creations and SOUEAST’s engineering.
For Dubai Fashion Week, which is ranked among the world’s top five fashion weeks, the announcement underscored the platform’s role in spotlighting collaborations that extend beyond the runway.