Get ready–British luxury car manufacturer Aston Martin are set to establish their strongest-ever presence at the 2022 Pebble Beach Concours d’Elegance, with plans to unveil two new models that will serve to illustrate their new creative identity.
Earlier this month, Aston Martin’s iconic wings took flight into a new era, with the British manufacturer launching a new creative brand strategy and global marketing campaign designed to accelerate growth amongst new audiences, including a radical and contemporary redesign to the brand’s iconic wings logo. The first redesign since 2003 and only the eighth time in Aston Martin’s 109-year history that it has been significantly adjusted.
“As one of the premier luxury events in the world, the Pebble Beach Concours d’Elegance is an important opportunity for Aston Martin to connect with our loyal customers and showcase our latest product offering” said Renato Bisignani, Head of Global Marketing and Communications at Aston Martin.
“We look forward to celebrating Aston Martin’s new era of performance at Pebble Beach and displaying our iconic ultra-luxury models, including a world-first reveal of an exciting new model, and the public debut of another thrilling addition to our breath-taking portfolio.”
Aston Martin’s exclusive new models
To celebrate the 10th anniversary of the luxury marques bespoke service, Aston Martin will unveil an exclusive model called Q by Aston Martin that will be shown to world for the very first time. The second model is being kept a secret until August 19 where it will be exclusively revealed at a private VIP screening event. However, it will be available later for viewing throughout the weekend by special invitation to the Aston Martin Club 1913.
This currently secret vehicle is expected to continue the high-octane emotion and intense driving pleasure defined by the newest models such as the V12 Vantage, the Valkyrie and the DBX707.
Limited to 999 examples, the event will also share the latest updates on Aston Martin’s Valhalla which was revealed last year at the British Grand Prix. It combines high performance and pinpoint dynamics to provide a one of a kind driving experience. The vehicle boasts 950PS (937 horsepower), courtesy of its bespoke twin-turbo flat-plane V8 engine combined with twin e-motors.
The hybrid supercar will be on display at Aston Martin Club 1913 for the first time with a revised concept of its driver focused interior, offering an interactive space for prospective owners to test the vehicle’s unique seating position and F1® inspired overall ergonomics.
Also on display will be the critically acclaimed DBX707, the flagship of their SUV portfolio and the fastest and most powerful production luxury SUV ever made. In addition to the prominent static display space within the clubhouse, guests can also reserve the exclusive opportunity to be among the first to test drive the 707PS (697hp) super-SUV throughout the weekend.
The Aston Martin Club 1913 has been given a fresh design which reflects the company’s new brand identity. The custom-built invitation-only luxury clubhouse gives guests a view of the world’s most prestigious vintage car event while overlooking the hallowed 18th fairway of the Pebble Beach Golf Links and panoramic views of Stillwater Cove.
Aston Martin Club 1913 is located at 1536 Cypress Drive in Pebble Beach, overlooking the 18th fairway of the Pebble Beach Golf Links. Access is by invitation only from Friday, 19 August through Sunday, 21 August.
Guests interested in visiting the brand space may contact their local dealer for more information.