The saucy French underwear brand Etam has teamed up with Airbnb to let guests stay behind-the-scenes at its annual fashion show during Paris Fashion Week.
It’s basically the equivalent of having the Victoria’s Secret fashion show happen in your living room.
Normally, the show is closed to the public and invitation to the press are strictly invite-only. It’s typically an exclusive star-studded event, modelled heavily after its Victoria Secret counterpart.
This year, Airbnb has said the first 15 guests to sign up and register their interest, will get an exclusive sneak peek at the event in ways never thought possible. The lucky few will get to see the models in action, see the new garments and learn more (in French) about how lingerie is produced before the show.
Just after the backstage experience, they will go on to attend the glitzy show and rub-shoulders with the fashion A-listers who regularly attend.
The experience costs 50 euros, with all the proceeds going to Solidarité Femmes which supports female victims of domestic violence.
For more information, head to Airbnb.
